Media Trained Clients include:

• Board of Directors of a hospital chain
• CEO/Board of Directors of a financial institution
• Shift managers of a major airline at San Diego’s Lindbergh Field
• Leadership team of a biotech
• Leadership team of a fast-growing church
• Communications Director of an educational institution
• CEO of a calibration company
• General Manager of a senior care program
• Manager of a medical center
• Marketing Director for new web enterprise
• President of a Chamber of Commerce
• Inventor of a new baby product
• Sculptor in advance of press tour
• Political candidates
• Professional Athletes

WHAT THEY ARE SAYING

For Athletes:

"...it’s an important investment for teams to make sure that their players know which topics can be approached, which areas they need to avoid, and why all of this is important to them. Not only could the team be hurt by a poor statement, but the player could lose potential endorsements and other opportunities."   Sports PR Blog

For Businesses:

"Today, sound bites, video clips and online stories can unjustly influence opinions. Often businesses don't get a chance to retell their story, and the internet can be a constant reminder of something an executive wishes he or she hadn't said.  More than ever media training is essential, whether the company is announcing an IPO, being acquired, or simply discussing the benefits of a new product or service." MPEG3NEWS

For Politicians/Candidates:

"Good reporters get candidates to say what they were not going to say. So does a good media trainer. Media trainers with reporting experience understand better just how news stories get put together."  Jeff Ansell

WHAT WE DO

There is much more to media relations than what meets the eye.  Extensive behind-the-scenes preparation is required to efffectively increase positive exposure of your initiative.

Vic Salazar Communications Media Training Division will develop and navigate you or your organization through a successful media campaign.

We will:

• Consult with you to determine a media training strategy.
• Develop concise discussion points to positively convey your message.
• Empower you to anticipate the rigors of a press interview and gain optimal results for yourself or your organization.

Contact us to learn more about how we can help you.